26 Aug New Podcast Episode 37: From Professor to Futurist: Marketing, AI and the New Rules of Growth
In this Episode 37 of The Bytagig Podcast, Marketing, AI and the New Rules of Growth, host John Jackson sits down with Shawn Busse, founder of Kinesis, author of Marketing from the Inside Out, and long-time advocate for owner-operated businesses. Shawn shares his journey from college professor to growth studio leader, and unpacks how marketing has radically shifted in the past two decades—from the SEO gold rush to the AI-driven “zero-click” world we’re in today.
They dive deep into:
- Why traditional digital marketing playbooks no longer work
- The rise of AI and how it’s reshaping content, SEO, and trust
- Why in-person events and authentic storytelling are more powerful than ever
- Lessons from the Catalyst Summit and building communities of business owners
- The “algorithm of engagement” and what it means for entrepreneurs trying to reach real audiences
Key Takeaways:
- The Old Playbook Doesn’t Work Anymore
- AI is Reshaping Marketing
- Trust & Authenticity Matter More Than Ever
- In-Person & Storytelling are Key Growth Levers
- Community is the New Currency
- Beware the “Algorithm of Enragement”
🎧 Tune In Now:
📱 Spotify: Listen Here
🍎 Apple Podcasts: Listen Here
Whether you’re an owner-operator, marketer, or simply navigating the evolving digital landscape, this conversation offers practical insights, cautionary tales, and a glimpse into the future of growth.
Sorry, the comment form is closed at this time.